Challenged to create an insightful and educational campaign about whatever we are most passionate about and willing to share across a variety of social media platforms, EDMs and blogs. I delved into producing bite-sized content pieces about managing finances and growing confidence around the topic of money for young adults, specifically in Australia.
Throughout the six week campaign, I grew accounts from zero to 100 followers, designed and delivered over 20 posts a week (including stories, Threads, carousels, reels, EDM and blog), got a viral hit on a reel (over 22,000 people have seen it), and learnt how to use WordPress from scratch. Whilst achieving all these deliverables, I also gathered insights from META data, collated findings and conducted reports throughout the campaign. Always with the aim of finding areas that have performed well (views, comments, likes and shares), combined with understanding why certain posts underperformed unexpectedly.
This whole campaign journey was a learning process that strengthened my love and recognition for social media. Regardless of the fact that this was one of my most challenging units across my degree, due to the amount of content I had to produce and social interactivity I wanted to maintain. I was driven to create a community that was just as obsessed with learning about small money hacks and financial wins as I am.
